As the experimentation of aluminum use expanded, the manuals became more specific. Aluminum's use in planes was promoted and Alcoa began to speculate how things will be specified as aluminum as it came back into civilian use following WWII. Methods of connections advanced and Alcoa released a manual all about welding connections and how to specify them.

The ads used the conflict of WWII to help promote aluminum as well as change the way that aluminum was thought about. Aluminum's use in planes became a precedent of how aluminum will eventually be used in construction.